
By Paul Post
The Adirondack Thunder averaged a franchise record 3,657 fans per game last year, boosting business for area firms that supply Cool Insuring Arena with food and beverage products.
The team drew nearly a dozen sell-out crowds during its late-season drive to the ECHL’s Kelly Cup playoffs and based on early season-ticket sales, attendance is expected to reach another all-time high this year.
That’s good news to firms such as Fitzgerald Brothers Beverages, and Argyle Brewing and Cooper’s Cave Ale companies along with advertisers such as Upstate Ford Dealers that reach more people as the team’s fan base grows.
“Our main source of revenue for hockey is ticket sales,” said Jeff Mead, Cool Insuring Arena manager and Thunder general manager. “The more fans that come to the arena the more food, beverage and merchandise we sell and the more apt corporate partners are to support us. I’d love to see 3,800 average attendance this year. We’ve got a pretty good schedule with a lot of weekend home dates so I think that’s attainable.”
Mead said he expects season ticket sales to reach 1,600, up from last year’s figure of 1,450. Ticket revenue accounts for 60 percent of the team’s income followed by corporate sponsors (30 percent) and food, beverage and merchandise sales (10 percent).





